Wednesday, March 24, 2010

Got $2.2 million??

... If yes, then you could be the owner of Schindler's list, and I don't mean the Oscar-winning Steven Spielberg film, but the actual 14-page list of 801 names Oskar Schindler used to save Jewish people during the Holocaust.

The original draft was produced by Schindler and used to employ over 1000 Jewish people in his factory in Poland. It's being sold by its anonymous owner for $2.2 million. If you're interested and can afford this rare WWII document - which I'm sure many of my beautiful blog readers are capable of purchasing - then check out MomentsInTime.com. This site is owned by Gary Zimet, a New York memorabilia dealer, who has been asked to sell the document for the owner.

Three copies of the list are already owned by museums, but hopefully another museum will purchase it so that many people have the opportunity to see such a truly priceless artifact.

Thursday, March 18, 2010

Behind the Mask fundraiser for the Friends of the Canadian Museum for Human Rights

Three weeks ago this evening, Erica Zawadowski and I executed the human rights-themed masquerade fundraiser we had begun planning last year as part of our Independent Professional Project in the Creative Communications program at Red River College.

We organized this event in order to raise funds for the Friends of the Canadian Museum for Human Rights, while targeting an audience the organization had not yet successfully reached - post-secondary students age 18 to 24. The CMHR is slated to open in Winnipeg in 2012, and Erica and I couldn't be happier that this large-scale project is being built in our hometown.

When this project began, we knew we couldn't fundraise without "friend-raising". Therefore, we founded the Red River College Human Rights Group. We invited local guest speakers to attend our bi-weekly meetings. They included the following people: Shaneen Robinson, Creative Communications alumni and former CTV reporter; Dr. Marilou McPhedran, human rights lawyer and Dean of The University of Winnipeg's Global College; Shelley Faintuch, Community Relations Director, Jewish Federation of Winnipeg; Larry Updike, Senior Communications and Advocacy Spokesperson, Siloam Mission; and, our final guest speaker at this Monday's meeting is Lise Harris, Public Engagement Advisor, Canadian Museum for Human Rights.

Our masquerade fundraiser, Behind the Mask... We're All People, was held Thursday, February 25 at The O.C Social Club. With ticket sales, silent auction sales, and FCMHR shine pin sales, we've raised $2500.00 for the organization. Money is still needed to build this beautiful museum, so please help out by donating whatever you can.


Thank you to everyone who has helped out with our projects - we've really appreciated it! Please enjoy the video below taken at our event. It was filmed by Jeffrey Vallis and edited by Erica and I.



P.S - it was YouTube who blacked out the first six seconds of the montage... not sure why!

Bae's Martial Arts promotional video

As part of last year's Television Production class, we had to each create a video montage. I chose to film and edit a promotional video for Bae's Martial Arts. I really enjoyed editing the footage using Final Cut Pro, and was quite happy with how it turned out as it was the first time I worked independently with an ENG camera and editing software.

Enjoy the video below!

Monday, March 15, 2010

Feminine hygiene product company finally gets it right

Tampons, pads, and panty liners: all products that have graced our TVs for years in misrepresented ads. We've all had to watch cheesy commercials of women dancing and prancing around in white dresses and teeny-weeny bikinis during their supposed menstrual flows and cringe at the fact that, ahem - excuse my language - this is bull shit.

Anyways, it was to my gleeful surprise when I saw this ad for the new U by Kotex during a commercial break while watching Gossip Girl this evening. It pokes fun at the ridiculous way feminine hygiene products have been advertised for so long.

In fact, in a New York Times article published today, we learn that "the clips mocked in the spot are actually from Kotex commercials, some shown within the last year in the United States and Europe." I find it fantastic that a company is being so frank about its products, because come on, do I really feel like riding a horse on a beach in a white sun dress while on my period? No, hell no.

So, not only did the new U by Kotex commercial grab my attention and make me chuckle, but it sent me directly to my laptop to Google this new brand. I must say, I love, love, love what they're doing. This new line is catering to women age 14 to 21, and the packaging alone will grab its target audience's attention. The packaging is mostly black that pops with a couple bright, bold colours. To be honest, it's a darn cool look for a box of tampons or pads.

The website is also interactive, which is perfect for their web savvy target audience. Under the "Real Answers" section of the website, viewers can find answers to questions commonly asked by those who may not yet fully understand the monthly bodily function. There is also a video that teaches the viewers how to insert a tampon, because hey, not every girl is comfortable asking their school nurse about this.

This company is logically creating a new brand equity that states the truth, while demonstrating what it truly represents in a transparent fashion: proper feminine hygiene.

Saturday, March 6, 2010

NBC's late night wars: a lesson in public relations NOT to be learned

The NBC late night wars may have ended weeks ago; however, due to a backlash on my Facebook status whereby I expressed happiness to see the (re) premiere of The Tonight Show with Jay Leno this past Monday, I decided to write a blog post focusing on the company that caused this mess: NBC.

**The following is information from a PR assignment my classmate, Lisa Bernstein, and I wrote and presented February 23.

TIMELINE OF WHAT HAPPENED

The late night wars issue blew up this past January; however, the shake-up slowly began in 2004, when NBC executives asked Jay Leno to give up his number one-rated show to make room for a new host - Conan O'Brien. NBC said the switchover would happen in five years.

Jay told his fans he was retiring, and in May 2009, he passed the torch to Conan as planned.

"I am thrilled to get this opportunity," O'Brien said in a statement at the time. "I am thankful to everyone at NBC . . . and I am particularly grateful to Jay for all the generous support and kindness he has always shown me."

Then in December 2008, in an unprecedented move, NBC decides to keep Jay on the network and creates The Jay Leno Show that would air in a coveted prime time slot (10:00 p.m), five nights a week.


In July 2009, there was much industry talk that Jay's show would be an epic fail. However, research from the firm NewMediaMetrics used predictive analysis to call Leno a probable "powerhouse" at 10:00 p.m.

June 1, 2009, Conan begins his new role as host of The Tonight Show, and Jay's show premieres September 14, 2009. Ratings for Conan's Tonight Show dropped off sharply from what they had been under Leno. Leno himself experienced a prominent failure when he moved to prime time that NBC's affiliated stations demanded change.

Both shows had strong starts, but ratings for both shows began to plummet and rumours were swirling that The Jay Leno Show would be canceled.
January 7, 2010 is when we first heard from NBC. They released a statement to Access Hollywood:

"We have the best comedy team in the business. We remain committed to keeping Conan O'Brien on NBC. He is a valued part of our late-night line-up, as he has been for more than 16 years and is one of the most respected entertainers on television."

Instead of canceling Jay's show outright, NBC came up with a new plan. They asked Jay to cut his show to 30 minutes and move to the 11:35 p.m time slot, which would push The Tonight Show back to 12:05 a.m, and Late Night with Jimmy Fallon to 1:05 a.m. NBC released another statement to Access Hollywood January 8:

"Jay Leno is one of the most compelling entertainers in the world today. As we have said all along, Jay's show has performed exactly as we anticipated on the network. It has, however, presented some issues for our affiliates. Both Jay and the show are committed to working closely with them to find ways to improve the performance."

On January 11, there are rumblings that Conan isn't happy with the situation. On January 12, Conan releases a statement to his fans.

On January 13, Conan tells NBC he'd rather quit than mess with Tonight, and on January 14, rumours circulate that NBC will give Tonight back to Leno and Conan will leave NBC.

On January 16, reports circulate that NBC and O'Brien are in negotiations for his departure from The Tonight Show and NBC. Bargaining chips include a $30 to $40 million severance package for O'Brien and hefty packages for his staff, control of characters like Triumph the Insult Comic Dog, and when O'Brien can turn up in a new show on another network.
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On January 18, the website and "religious movement", I'm with Coco, stages a series of fan rallies to support O'Brien and denounce NBC's decision. Jeff Zucker, President and CEO of NBC Universal, appears on Charlie Rose - where we finally hear what NBC has to say about the issue.

Below is a short clip of the Charlie Rose interview. To view the full interview, click here.



On January 21, Conan is officially removed from Tonight. He explains his decision to leave in a letter to his fans. On Friday, January 22, Conan hosts his final show and says goodbye.

"Walking away from The Tonight Show is the hardest thing I have ever had to do. Nobody in life gets exactly what they thought they were going to get, but if you work really hard and you're kind, amazing things will happen."

On January 28, Jay makes a statement too, and where's the best place to do damage control? Oprah! Click here for a part of the interview with Jay on The Oprah Winfrey Show.

On March 1, the (re) premiere of The Tonight Show with Jay Leno received massive ratings. According to Neilsen, around 6.6 million people tuned in.


MEDIA ATTENTION

Based on preliminary metered-market estimates, because of the attention the late night wars received, O'Brien drew nearly double his usual average. The last week of The Tonight Show with Conan O'Brien was the highest-rated week for adults aged 18 to 49, topping the show's premiere week of June 1 to 5, 2009 by a tenth of a rating point. In total viewers, the last week of The Tonight Show averaged 5.3 million, making this the show's second-biggest week, behind only its premiere week of June 1 to 5, 2009 (6.1 million).

This issue also took the media by storm, and was even covered across the Atlantic Ocean in newspapers such as the UK's Daily Mail.

CONAN'S RESPONSE

In his statement to his fans mentioned earlier, Conan states what he believes is important and this was a smart move. He used the facts to reinforce what should be important not only to him and the viewers, but also the company.

He puts the ball directly in NBC's court by explaining that he has no control over the fate of his show. This puts NBC on the defensive and forces them to react, instead of going on offense.

"The Tonight Show at 12:05 simply isn't the Tonight Show" is the strongest line in the whole statement - this sentence boils the whole ordeal into ten words, one that conveys clear and literal meaning and speaks volumes.

JAY'S RESPONSE

The vast majority of viewers who have long watched The Tonight Show will not feel that Jay is "tarnished" or is the "bad guy". Leno will likely emerge just the way he's been positioning himself: as the loyal underdog who's now coming to rescue NBC's late-night ratings. And, damage control clearly went into high gear as Jay appeared on Oprah - TV's great anointer of forgiveness - Thursday, January 28.

THE ORGANIZATION'S STAKEHOLDERS AND MEDIA RESPONSES


Although the final decision was with NBC, public sentiment - at least on the Internet - was with O'Brien. The "I'm with Coco" campaign was started by L.A.-based designer Mike Mitchell and features a poster that
Entertainment Tonight likened in its online ubiquity to Shepard Fairey's famous Barack Obama "Hope" portrait.


A corresponding O'Brien Facebook support group was at just over 900,000 fans as of mid-January.

"This is a group dedicated to supporting Conan O'Brien with the recent decision of saying no to NBC executives for moving his show back to 12:05 a.m and giving Jay Leno his old time slot back of 11:35 p.m. . . . He recently became a victim of the producers of NBC."

There was also a protest rally in front of NBC studios in Burbank, California.

NBC'S RESPONSE

Besides the two short statements to
Access Hollywood January 7 and 8, NBC finally appeared on Charlie Rose January 18 and discussed their decisions. There was also an article published in The New York Times January 14 with the following:

"Jeff (Zucker) and I are big boys,"
Dick Ebersol, Chairman of NBC Universal Sports, said. "When we do something big in the public forum and it doesn't succeed, we know we'll be the butt of criticism."

NBC's choice to keep quiet at first wasn't the right thing to do. The organization took a page from Tiger's book by keeping quiet, which didn't help it at all.
They should have spoken immediately on the matter instead of letting rumours circulate, and they should have also posted a statement immediately on their website. Today there is still no response on their website. Ultimately, NBC's responses were all too little too late.

NBC deservedly receives a wag of the finger for their lack of immediate response on this issue. When they finally made media appearances, their responses were very business-like instead of family-oriented; whereas Conan's responses were delivered with grace and were much more sentimental.


Monday, March 1, 2010

Winnipeg designer, Lisa Rowson, launches her debut collection: Epic Friday Clothing

Epic Friday Clothing has officially been launched by Winnipeg clothing designer, Lisa Rowson. Paying homage to old school glamour, Lisa's debut clothing line is "about pairing cinched waists with short hemlines, femininity with obscenely high heels, and satin with the confidence that can make any night an Epic Friday."

Beginning one year ago as her Independent Professional Project for Red River College's Creative Communications program, Lisa has designed and sewn this ten-piece collection, organized three photo shoots, as well as directed and edited a virtual fashion show.

Epic Friday Clothing is available now as an entire collection, or by individual piece. Each piece is one-of-a-kind, so you won't have to worry about another woman wearing the same dress as you next time you're out on the town!

To view photos of Epic Friday Clothing shot by Winnipeg photographer, Jonathan Boehm, as well as a virtual fashion show, visit epicfridayclothing.com